Vice Versa Sheffield started in 2020 and swiftly gathered a significant following of over 7,000 across various social media platforms. In 2021, with Tony Cortez as the new Creative Director, the company embarked on a major rebranding initiative that rejuvenated its image and set it on a path to profitability. This rebranding led to a surge in our social media engagement, doubling our followers to nearly 14,000 across all platforms. By 2024, Vice Versa Sheffield leveraged its notoriety to launch the "Vice Versa Creative Department," a platform designed to connect artists, models, influencers, designers, and more with professionals in their fields, establishing itself as an international hub for content creation.
